Serums are skin care products that are intended to be applied after cleansing the skin and before applying a day or night cream. They contain a high concentration of active ingredients, such as antioxidants, vitamins, hyaluronic acid and peptides, which are intended to improve the skin and target specific problems.

Serums often have a light and fluid texture that is quickly absorbed by the skin. They are intended to penetrate deep into the skin and nourish and protect the skin from within. Serums can be used to address various skin concerns such as aging, pigmentation, acne and dry skin.

For example, a serum might contain vitamin C, which helps protect the skin from free radical damage and stimulates collagen production, which can make the skin look brighter and firmer. Another example is a serum with hyaluronic acid, which helps to hydrate the skin and reduce fine lines and wrinkles.

Serums can be used as an addition to your daily skin care routine. They are usually applied after cleansing and toning the skin, and before applying a day or night cream. It is important to choose a serum that is suitable for your skin type and any skin concerns you want to address, and to use the product regularly to get the best results.